The term “sustainability” is often used to describe programs, initiatives, and actions focused on preserving specific resources.However, it actually encompasses four distinct areas: human, social,environmental and economic – collectively known as the four pillars of sustainability.
Human
Human sustainability aims to preserve and enhance the human capital within society. This includes investments in health and education systems,access to services, nutrition, knowledge, and skills. Given the limited natural resources and spaces, it is crucial to balance continuous growth with health improvements and economic well being for all. In a business context,organizations see themselves as part of society and uphold business values that respect human capital. Human sustainability emphasizes the importance of everyone involved in product creation, service provision, or as broader stakeholders (the organization’s human capital) (Benn et al., 2014). Business activities can positively or negatively impact communities worldwide,especially through raw material sourcing methods. Human sustainability involves developing skills and human capacity to support organizational functions and sustainability,promoting the well being of communities and society.
Social
Social sustainability focuses on people and human capital.Businesses that support this aim to provide universal human rights, fostering healthier and fairer communities. An example is Fairtrade, a system ensuring standards in product production and supply. For farmers and workers, Fairtrade means rights, safer working conditions, and fair pay.
White Stuff is a company committed to social sustainability.They ethically source cotton through Fair trade, helping farmers and workers gain more control over their financial futures. Additionally, White Stuff offers consumers a growing range of ethically sourced, independently certified products, demonstrating that trade can be fairer, more sustainable, and beneficial for everyone involved.
Environmental
Environmental sustainability ensures that natural resources are preserved, maintained, and not over exploited. This is often what people think of when they hear the term “sustainability.” In fact, 51% of consumers believe environmental sustainability is more important now than it was a year ago. Brands aiming for environmental sustainability should make conscious decisions to prevent the degradation and depletion of natural resources,allowing ecosystems to recover. Essentially, businesses focused on environmental sustainability strive to meet consumer needs without harming the environment,both now and for future generations.
Economic
Companies pursuing economic or financial sustainability strive for profitability by efficiently utilizing their assets to preserve their capital. While social sustainability focuses on enhancing social equality, economic sustainability aims to elevate the standard of living. In a business context, this means using assets effectively to ensure long-term profitability.
If you are looking for ways for your company to advance in any of these areas, get in contact with Klimeo, we can help you find the path forward.
